During a time when digital marketing and social media are prevailing over traditional media investments, how can brands and agencies best capitalize this transformation? In this new digital age, how do businesses effectively integrate social media, PR and advertising to work together? And what other traditional business functions fall under a successful social mandate?
HootSuite University is pleased to host The Redefinition of Traditional Media Models, a unique Lecture Series in the form of an insightful conversation between Todd Defren, Principal at SHIFT Communications, and Ben Watson, VP of Marketing here at HootSuite.
Learn about effectively making the transition to digital and social, and gain insight into these compelling questions …
This feature presentation is one of many in HootSuite University’s growing library of social media training content, and is available free of charge to the public for a limited time only.
Todd Defren is the Principal at SHIFT Communications, and globally recognized as a social media and public relations innovator, thinker and lecturer. He specializes in both fast-paced PR programs at start-up organizations, and rejuvenates the messaging of more established technology companies. He was referred to as a “Social Media Marketing Master” in Mashable in 2012, and his blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power150.
This Lecture Series was made available to the public for a limited time only.
For more information on HootSuite University's Lecture Series and to watch our currently available content, click here.
Looking to advance your social media education? As a HootSuite University student, you’ll enjoy continued access to our Lecture Series featuring industry leaders, social media courseware, and our HootSuite Certification Program.