Effective integration of social business is only possible when your entire organization is empowered to make the change. So how do you establish a strong social media team of both employees and customers, to be your company’s brand ambassadors?
HootSuite University presents The Shift to Social Business with author Michael Brito, Senior VP of Social Business Planning at Edelman Digital.
Learn how to engage your social customers, and integrate social media across your organization, by asking these important questions:
This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.
Michael Brito is the Senior VP of Social Business Planning at Edelman Digital and author of Smart Business, Social Business. Using his extensive knowledge and thought leadership, Michael helps clients transform their organizations to be more socially effective, creating shared value for employees and customers. Before starting at Edelman, Michael worked for Hewlett Packard, Yahoo and Intel.
This Lecture Series was made available to the public for a limited time only.
For more information on HootSuite University's Lecture Series and to watch our currently available content, click here.
Looking to advance your social media education? As a HootSuite University student, you’ll enjoy continued access to our Lecture Series featuring industry leaders, social media courseware, and our HootSuite Certification Program.