MYTH: Search Engine Optimizers only care about hard profit lines, and social media is fluffy and can’t be measured.
In today’s digital world, social and SEO are crucial to marketing success, but the stereotypes around these roles can cause a rift between the two, hindering successful collaboration. So how can you bring these critical teams together to combine their expertise and drive results and ROI for your organization?
HootSuite University and HootSuite’s Solution Partner Program are pleased to join forces once again in presenting Social and SEO: Two Peas in an Inbound Pod with Erica McGillivray, Community Attaché at SEOmoz. Learn how to successfully combine efforts from the Social and SEO team by exploring …
Erica McGillivray loves superhero comics, promotes geeky women, and breaks Twitter by tweeting too fast. She is also the Community Attaché at SEOmoz. Based in Seattle, SEOmoz develops SEO software, provides a robust link intelligence API, and hosts the web's most vibrant SEO community. They are often found traveling the globe to participate in marketing events and meetups.
This Lecture Series was made available to the public for a limited time only.
For more information on HootSuite University's Lecture Series and to watch our currently available content, click here.
Looking to advance your social media education? As a HootSuite University student, you’ll enjoy continued access to our Lecture Series featuring industry leaders, social media courseware, and our HootSuite Certification Program.
