You’re sold on the power of social business, but your CEO isn’t buying. You’ve done your homework and formulated a plan to put your organization on the social map, but you still can’t garner the executive support and resources you need to implement your vision.
Now what? How can you tell the social media story in a way that will resonate with your company’s senior executives?
HootSuite University is proud to host Selling Social to the CEO with Greg Verdino, author of the book microMARKETING and founder of VERDINO LLC. In this practical lecture series, you’ll learn hands-on strategies and tactical tips for getting to yes by exploring…
As founder of VERDINO LLC, Greg Verdino delivers marketing consulting, executive coaching, and learning programs, empowering organizations to keep pace with disruptive changes in technology, media and culture. Greg’s book, microMARKETING is a must-read for anyone in marketing, discussing how to get big results by thinking and acting small. Greg also writes a popular and influential marketing blog, that has been profiled in many business and news media, including Advertising Age, Forbes, The New York Times, and The Wall Street Journal.
This Lecture Series was made available to the public for a limited time only.
For more information on HootSuite University's Lecture Series and to watch our currently available content, click here.
Looking to advance your social media education? As a HootSuite University student, you’ll enjoy continued access to our Lecture Series featuring industry leaders, social media courseware, and our HootSuite Certification Program.