Science of Social Media: The Design and Engineering of Contagious Ideas

Is your social media marketing based on instinct? Your strategy shouldn’t rely on luck when it can be based on data-backed, scientifically-proven best practices.

To help make your tweets stick and ideas spread, HootSuite University is releasing Science of Social Media: The Design and Engineering of Contagious Ideas with HubSpot’s Social Media Scientist Dan Zarrella.

In this lecture, explore the myths of why and how people behave online to help you increase your reach and create contagious ideas.

Learn what sets the highly followed social media accounts apart from the rest, including:

• What words to use in your Twitter bio
• Where to place links to increase click through rates
• When to post on Facebook or send e-mail campaigns
• What kind of tweets get retweeted the most
• How many links vs replies you should tweet

This feature presentation is one of many in HootSuite University’s growing library of social media content.

Meet the Speaker

Dan Zarrella is the award-winning social media scientist at HubSpot and author of three books. He studies social media behavior from a data-backed position, to teach marketers scientifically grounded best practices. Dan has been featured in numerous publications including The New York Times and The Wall Street Journal, along with being awarded the Shorty and Semmy awards for social media & viral marketing
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