Customers of both HubSpot and HootSuite Pro and Enterprise can now download HubSpot’s new app in the HootSuite App Directory.

How it Works

The app automatically pulls HubSpot Lead and Keyword data into HootSuite providing an opportunity for social engagement with Leads and those mentioning top performing keywords without leaving the HootSuite dashboard:

Contacts Stream

• View Twitter messages from all HubSpot Contacts with Twitter data
• Filter to show content from Leads that converted within a designated date range
• Engage with your Contacts -- reply, retweet, DM, reply all, follow, add to list + more
• Click avatar or username to pop up Twitter Bios in dash

Keywords Stream

• View a stream of Twitter messages containing your HubSpot Keywords
• Filter to show messages for your top performing Keywords (based on Lead conversion volume or the number of visits the Keyword drove), or individually select the Keywords to filter for
• Engage with those mentioning your Keywords -- reply, retweet, DM, reply all, follow, add to list + more
• Click avatar or username to pop up Twitter bios in dash

About HootSuite & HubSpot

The app is designed for social businesses using both tools: HootSuite transforms the way people think about social media, while HubSpot transforms the way people think about marketing. Now marketing professionals can close the loop on social media, tying real-time social networking activity to lead generation-focused marketing campaigns.

To learn more about HootSuite Enterprise or to request a demo, please fill out the form on this page.